The National Social Marketing Programme (NaSoMa) is a section 21 Namibian company that has been operating nationally in areas of HIV prevention for the past thirteen years. The programme is an initiative of the Ministry of Health and Social Services (MoHSS) in response to the national plans to curb the spread of HIV and AIDS in Namibia. Although it was primarily established for social marketing of condoms, in 2003 it expanded its service delivery by introducing Behavior Change Communication to promote condom use. 

Since 2005, NaSoMa has received funding from the Namibia Global Fund programme and KFW. The KFW funding ended in September 2009 and Global Fund funding ended in  2011. Due to the funding constraints and the strategic changes in the area of prevention for the national response, NaSoMa had to scale down and re-orient their niche in the national response. NasSoMa’s financial constraints have limited the scope of BCC interventions consequently the organization had to scale down from operating in all the regions to only working from the head office in Windhoek. 

Currently NASOMA is funded by the Government of Namibia through the Ministry of Health and Social Services (MoHSS).