Main Features of Cool Ryder

• Male condom positioned for the youth between ages 15 - 28
• Promoted as a hip, fun and pleasurable condom 
  Packaging attractive in terms of colour, size and design
• Pack of six determined through market research

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• The retail price per packet is set at N$ 2.00
• Rainbow and photo logo symbolizes and acknowledges Namibia's diverse culture
• BCC message: "Always Ryde Safe"